The online payments market in Poland is constantly evolving, and Przelewy24, a brand well-known to Polish consumers, stands at the threshold of a new stage. What's next for the payment leader? Michał Hull, CEO of Przelewy24, answered this question during an interview conducted by BLIK at Impact CEE 2025.
In the conversation, Michał Hull addressed key aspects of Przelewy24's strategy, focusing on the dynamically changing market. He spoke about the priorities he sets for the company to maintain its position as "the number one trusted partner for Polish e-commerce."
Key Interview Topics
The undeniable growth in the popularity of mobile payments was discussed, along with the role of innovative solutions in terms of transaction convenience and security. The specifics of the Polish payment market were also addressed, where account-to-account (A2A) transactions dominate, and Poles are exceptionally willing to share information about their bank accounts.
Michał Hull also talked about the integration of payment services with other tools, such as BNPL (Buy Now, Pay Later), e-wallets, and loyalty programs. The conversation also provided insight into promising markets and online sales segments, with particular emphasis on the role of small and medium-sized enterprises in the Polish economy.
This is a must-listen for anyone interested in the future of e-commerce and online payments in Poland.
Read the full interview transcript: Full Transcript